1 · Announcing the offer
Tells followers what’s coming and when.
The Holiday Glow Edit · images and posts
Ready to post
Three matching Instagram images, a gift card the studio can fill in for each sale, the words for every post, and a simple schedule for when to post. Each image comes ready to post, plus an editable version so prices and dates can be changed later.
Instagram images sized for Instagram
2 · Gift cards
Promotes gift cards, an easy sale for last-minute shoppers.
3 · Featured package
Shows the main holiday package, its price and what’s included.
“Ready to post” is the image you upload to Instagram or Facebook. “Editable file” is for changing the words later, in a free design tool or by a designer.
Gift card
The To, From, Message and amount can be changed for every sale, then saved as an image to email or print.
What to write with each post
POST 1 · ANNOUNCEMENT
The Holiday Glow Edit is here. ✦ Three seasonal rituals for the busiest weeks of the year: The Party Prep, The Winter Reset and Glow for Two. Booking opens Nov 20 and runs through Dec 31. Tap the link in bio to choose your ritual. #HolidayGlowEdit #GlowRitualStudio
POST 2 · GIFT CARDS
The easiest gift on your list, and the one they’ll actually use. Glow Ritual gift cards start at $50 and arrive by email the same day. Cards of $100 or more include a complimentary brow tint. Send it to yourself to wrap, or straight to them on the date you choose. Link in bio. ✦
POST 3 · THE PARTY PREP
Your holiday-party checklist, done in 90 minutes. ✦ Express hydrating facial ✦ Brow shape & tint ✦ Lash lift ✦ Glow serum to take home The Party Prep is $165, available Nov 20 to Dec 31. Book through the link in bio.
STORY · LAST WEEK
The Holiday Glow Edit ends Dec 31. Gift cards still arrive by email within minutes, so it’s not too late. ✦ Link in bio.
When to post
| When | Post | Why |
|---|---|---|
| Wed, Nov 18 | Post 1 · Announcement | Set the dates before booking opens |
| Fri, Nov 20 | Story: booking is open | Drive first bookings |
| Mon, Nov 30 | Post 2 · Gift cards | Catch early gift shoppers |
| Thu, Dec 10 | Post 3 · The Party Prep | Fill appointments before party weekends |
| Thu, Dec 17 | Post 2 again, as a story | Last-minute gifts |
| Mon, Dec 28 | Story · Last week | Close out the campaign |